ValueWheels:Navigating Shareholder Success for ITC

  The Supreme Court on Wednesday asked ITC Ltd and Britannia Industries to "exchange suggestions" and resolve dispute over their deceptively similar packaging. Date: 13 December 2023 Source: Economic Times ITC had challenged the Madras High Court's November order that restrained it from using Sunfeast MOM's Magic Butter Cookies packaging on the grounds of infringement of Britannia's Good Day Butter Cookies packaging. The restraint order was passed on account alleged similarity of Sunfeast MOM's Magic blue colour packaging with that of its rival Britannia Good Day Butter Cookies'. The HC said the use of blue, "leads to the inference of dishonest adoption on the part of the (ITC) in order to pass off its goods so as to unjustly enrich itself". Observing that both companies make premium products that are consumed by everyone, a bench led by Justice Sanjiv Khanna said that "it will be better if (the companies) can talk to each other" an...

 VALUE CREATION OF ITC INDUSTRY ANALYSIS Indian FMCG Market Overview:  The Indian FMCG market was valued at US $ 185.94Bn. in 2023, and it is expected to reach US $ 1007.45 Bn. By 2029 with a CAGR of 27.9% during the forecast period. Growing youth population, changing lifestyles, and increasing brand awareness among the consumers are also contributed to the growth of India FMCG sector.The FMCG sector is a vital contributor to India’s GDP, being the fourth largest sector in the economy it creates employment for more than 3 Mn people. The phenomenal growth of the FMCG industry especially in the tier II and tire III cities in India is mostly due to the improvement in the standard of living of the people of such cities and the rise in the level of disposable income.  Regulatory Body: FSSAI – Food Safety and Standards Authority of India. The Food Safety and Standards Authority of India (FSSAI) is a statutory body under the administration of the Ministry of Health and Fami...